Page 57 - Print21 Magazine Jan-Feb 21

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Spicers launches new paper Sbarrier alternative to plastics
picers is launching Left: Translucent:
a new translucent Sylvicta from Spicers barrier paper, Sylvicta,
manufactured by
Arjowiggins, as a new for dry fruits, bags
sustainable alternative to for salads, sachets for
Ken Booth, general
manager – supply chain and product segments at Spicers said: “Despite the ongoing global movement towards
more sustainable packaging solutions, plastics still make
up a significant proportion of the market, largely for practical reasons. Until now, most of
the existing offer, mainly
in single-use packaging, use unrecyclable, multi-layered laminates incorporating plastics or aluminium foil.
“With Sylvicta, the majority of current plastic or foil packaging needs can be turned into an environmentally friendly, fully recyclable, compostable and biodegradable paper-based packaging solution.”
Sylvicta benefits from the environmental standards set by Arjowiggins Translucent Papers business. Like all
of its products, Sylvicta is
FSC and PEFC-certified, produced on a site that is ISO 14001-compliant and is carbon- offset through the World
Land Trust’s Carbon Balanced programme. 21
plastics in packaging. Through precision fibre
refining, Arjowiggins’ research and development teams have developed the translucent
paper with a natural bonding without the need of any harmful chemicals. The result is a paper with a barrier to oxygen, aroma, mineral oils, and fatty foodstuffs.
According to Spicers, when running through conventional converting lines, Sylvicta offers “limitless creative possibilities”. It can be foil-stamped, glued, embossed, printed in offset, gravure, and flexography, metallised, or coated with heat or cold-sealable materials.
Answering the market need for sustainable alternatives
to single-use packaging and flexible laminates, Sylvicta offers brands a high-quality barrier packaging solution that enables brands to reduce or even eradicate the use of plastics in their packaging. Arjowiggins
solid soap, sacks for pet food and flow- packs for chocolate bars, through to metallised versions of Sylvicta for butter or margarine packaging.
said as such, it is the ideal solution for creating a globally sustainable, circular economy
– especially as it can integrate into existing recycling schemes.
Sylvicta’s advantage is its high barrier to oxygen – the leading cause of food spoilage. This means it can reduce food waste by prolonging shelf life during the transportation, retail, and consumer phases of the value chain.
Arjowiggins is working with packaging converters to open up what it says is an endless array of applications — from pouches
Sylvicta was
created as part of the Arjowiggins mission to help create a circular society. Spicers is the
economy
exclusive merchant for Australia and New Zealand.
Sylvicta is a translucent, functional barrier paper that Arjowiggins says has been proven to preserve the quality of food and cosmetics just as well as conventional plastics – all the while ensuring limited impact on the environment.
In evidence of its sustainable properties, the pioneering paper is fully recyclable, compostable, marine degradable, and made from renewable raw materials.
PKN highlights power of print with AR
Above: Print and digital: PKN Packaging News front cover with DreemAR augmented reality
In celebration of its 60th anniversary as the media hub for Australia’s packaging industry, Print21 stablemate PKN Packaging News teamed
up with augmented reality innovator DreemAR to show the power of print when combined with digital applications.
The interactive front cover featured a pop-up hologram of publisher Lindy Hughson talking about the 60th anniversary issue. The AR experience is activated by the reader downloading the free PKN AR app and scanning the
cover with their smartphone. Bill Atta, CEO of DreemAR said, “Print and AR is a winning
combination. We’re delighted
to have had this wonderful opportunity to display how easilyy augmented reality can be applied to print, it literally took DreemAR one day to turn around with our online AR creator.
“The most important point is that all of this engagement is deeply measurable with our world-leading analytics engine.
“How cool is it that print can now be a channel of rich data delivered back to brand owners.”
The interactive front cover wrapped around the 60th anniversary 124pp issue. Hughson said, “Yaffa Media and PKN Packaging News believes in the power of print. Using print together with new applications, such as AR, highlights its power in delivering a brand story.”
The front cover of the 60th anniversary issue of PKN Packaging News also has a special foil effect, using Lightline Reflex supplied by Kurz Australia, and stamped by Avon Graphics. 21
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