Page 39 - Food&Drink magazine November-December 2022
P. 39

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 ASAHI HOLDINGS
Rising up the ranks
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Robert Iervasi
   RISING two places up the list this year, Asahi Holdings (Australia) Pty Ltd opened its upgraded Wulkuraka manufacturing plant in South-East Queensland in June (pictured right), providing the capability to produce 300 million litres of soft drinks, iced tea, waters, and juice a year.
The company is a foreign
owned private company, deriving revenue from the manufacture and distribution of soft drinks, bottled water, fruit juice, cordial, beer and ready to drink alcoholic beverages.
Asahi is a member of the Circular Plastics Australia JV with
Coca-Cola Europacific Partners, Pact Group, and Cleanaway Waste Management, which opened its first PET recycling plant in Albury- Wodonga this year, increasing
the amount of locally sourced
and recycled PET by two thirds. A second plant, in Melbourne’s west, is due to open in 2023.
Building on its supply chain changes with barley growers in 2021, this year Asahi announced a partnership with Tasmanian Westerway Raspberry Farm
to supply 50,000 kilograms of raspberries every year, replacing
imported berry contracts. In October, the
company acquired premium adult soft drink brand Strangelove. CEO Robert Iervasi said the brand had the potential to “really shake things up” as an on-premises premium mixer and adult soft drink.
The company employs approximately 4558 people, operates in Australia, New Zealand, Canada, the UK and US, and is administered from its head
office in Southbank, Victoria. Asahi Holdings (Australia) Pty Ltd is a wholly owned subsidiary of the Japan-based Asahi Group Holdings Limited, a brewery and soft drink company.
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    COCA-COLA EUROPACIFIC PARTNERS
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 Peter West
  Transition complete, circular economy goals
COCA-COLA Europacific Partners API Pty Ltd is a foreign owned public company that generates revenue from the manufacturing, marketing, and distribution of a range of beverage products. It acquired Coca-Cola Amatil in 2021.
On the first anniversary of Coca-Cola Amatil being acquired by CCEP, vice president and general manager Australia, Pacific and Indonesia (API) Peter West told Food & Drink Business that despite the pandemic, the transition “went brilliantly”.
“Often with acquisitions there isn’t much listening or learning, and a tendency to have structures
pushed upon you. That hasn’t been the case here at all. CCEP’s multiple market business means it is very keen to learn,” he said.
As a member of the Circular Plastics Australia with Asahi Beverages, Pact Group, and Cleanaway Waste Management, the JV opened its first PET recycling plant in Albury- Wodonga, increasing the amount of locally sourced and recycled PET by two thirds. A second plant, in Melbourne’s west, is
due to open in 2023. West said its involvement in the JV reflected the company’s commitment
to playing a leading role in Australia’s circular economy.
This year it developed a water stewardship roadmap that will save more than 282 million litres a year at its Richlands production facility in Queensland. In September, CCEP announced its
latest power purchase agreement with Alinta Energy, helping
it close in on its 100 per cent renewable energy by 2025.
CCEP sold its share of Australian Beer Co to its joint venture partner Casella Family Brands, saying the beer and cider business would need significant over-investment to accelerate scale, which would be at the expense of other categories.
The company employs approximately 11,000 people, operates in Australia, New Zealand, Fiji, Samoa, Papua New Guinea and Indonesia, and is administered from its head office in North Sydney.
 www.foodanddrinkbusiness.com.au | November-December 2022 | Food&Drink business | 39
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