Page 13 - Food & Drink - June 2018

SHOW WRAP
VISITORS FLOCK
According to Sayer, there were over 100,000 trade visitors to the show, and early feedback from exhibitors was that the quality of the leads was high.
While Shanghai was very unseasonably hot during the show, the turnout
was great, she said.
“Next year apparently
it will be even bigger, so it really is the premier food and beverage event in China.
“The beauty of the Australian stand is that there is something for everyone. Australia is known for its diversity and all products were well received,” Sayer said.
In another highlight, Yomate, a new Australian yoghurt brand, was also launched at the show.
The South Australian company behind the brand has developed its products specifically for the Chinese market, Sayer said.
VIDEO ANGLE
In another SIAL China first,
a video crew filmed a number of the Australian exhibitors on their stands with the coverage to be aired on the online video site Youku.com as part of a cooperative venture between Austrade and Alibaba.
These short videos are to
be edited and uploaded to
the account after the show to showcase Australia’s strength and capability in food, beverage and consumer products.
There will be more than 25 videos ready after editing, and these will be uploaded as
✷ EXPORT OPINION A TURNING POINT
A brand consultancy specialising in the Chinese market has described SIAL China 2018 as a turning point for the international show, which drew 3,400 exhibitors from 67 countries, and more than 110,000 visitors.
“The difference this time was in the preparation, breadth, and size of the delegations,” The Silk Initiative (TSI) noted in its post- show analysis.
“Competition was heating up – delegations were getting bigger, better funded, and professionally organised.
“SIAL was evolving from a local, distributor-driven trade show to
a forum highly
influenced by
governments,
industry
associations,
and public
policy.”
“ The beauty of the Australian stand
is that there is something for everyone. Australia is known for its diversity and all products were well received.”
Youku.com, which was acquired by Alibaba Group
in 2015, is one of the major video-sharing websites
in China, and Alibaba commissioned a crew to
film Australian exhibitors and their products during
the show, with a local host interviewing them and tasting their products at their booths.
content in preparation for the debut of the account.
Austrade says its vision for the account is to provide free online space for products and brands to showcase their products, brand stories, manufacturing capability, and as an
interactive platform for future online or offline Australian productpromotions. ✷
Maximum food safety thanks to 6-layer
technology.
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