Page 76 - Food&Drink Magazine November-December 2021

SUPPLIER SPOTLIGHT
Tasting the wellness trend
With an international footprint and integrated value chain, ADM offers a vast, responsibly sourced ingredient portfolio. The company’s cross-functional teams create food and beverage solutions that rise to meet both emerging trends and customers’ demands.
WITH nearly two thirds of consumers planning to improve their health and wellness in
the next 12 months, it is understandable the better-for-you trend is top of mind for many food and beverage manufacturers.
June Lin, the vice president of global marketing for ADM’s Health & Wellness division, is well versed in the innovation occurring in this segment.
“The pandemic has transformed how consumers perceive holistic health and wellbeing. It’s impacting how we live and increasing the importance of the foods, beverages and supplements we choose, presenting new opportunities for our industry to meet their needs,” Lin explains.
“With consumers actively looking the improve their health, functional nutrition, close-to-nature ingredients, and foods that say selfcare will become increasingly popular.”
Linsaysthesebehaviourshifts
are creating opportunities for manufacturers to create innovative, health-forward foods and beverages that support consumers’ evolving needs.
FEEDING THE FLEXITARIAN TREND Increasing consumer demand for plant-based options and more sustainable food systems necessitates innovation. Around 64 per cent of Australians believe a plant-based diet is better for the environment. ADM’s non-allergen pea protein portfolio is created with functionality in mind, featuring better taste, light colour, and enhanced texture and mouthfeel for a variety of applications. Its expansive protein portfolio includes beans, pulses, wheat, and soy. With premium flavour, texture, functionality, and nutrition, we help our customers bring superior plant-forward products tomarketfaster.
PROACTIVE WELL-BEING
Consumers focusing on proactive health and well-being are turning to foods, beverages, and dietary supplements in an effort to live a better lifestyle. ADM’s Fibersol is a premier line of well-tolerated soluble dietary fibre, backed by 30 years of clinical research and scientific data, with proven success in a variety of applications and nutritional demands.
Since the pandemic, 28 per cent of Australians are looking to improve their digestive health. Fibersol brings positive nutrition, helping consumers meet needs around proactive and digestive health, and reduced sugar consumption, providing an edge in fibre- forward nutrition.
Consumers are increasingly aware of the connection between gut-health and overall well-being, with postbiotics emerging as “the next” solution. ADM’s HT-BPL1 postbioticistheheat-treated
strain of our award-winning BPL1 probiotic (Bifidobacterium animalis subsp. lactis CECT 8145). Postbiotics can have similar benefits to probiotics but retain their stability during harsh processing conditions making HT-BPL1 ideal for supplements, bars, dairy, beverages, confections, and more.
FLAVOUR ARCHITECT
Innovation in flavour trends continue to evolve as health-aware consumers gravitate towards flavours that signal wellbeing.
For example, botanical flavours have surged in popularity, providing elevated natural and sophistication credentials.
As a result of COVID-19, consumers are also seeking new and heightened sensory experiences, adding exoticism to the every day.
From flavour twists or “mash-ups” to modern nostalgia, flavour is the architect of consumer experiences.
Within this landscape, citrus reigns supreme. ADM Outside Voice research shows there is much more to citrus than just refreshment. With its intriguing history and centuries of cultural adaptation across the globe, citrus bring to life many fascinating stories; from sensuous wellness to sophisticated refinement, or aromatic esotericism to feel good nostalgia.
As one of the world’s largest citrus oil procurers and processors, ADM is uniquely positioned to help customers take advantage of this boom.
ADM has an extensive portfolio of natural botanical flavours, extracts and distillates to fuel customers’ innovation.
ADM delivers endless possibilities of natural flavours and sweetening solutions, alongside invaluable technical expertise to help manufacturers craft consumer-forward taste experiences. ✷
76 | Food&Drink business | November - December 2021 | www.foodanddrinkbusiness.com.au