Page 11 - AdNews magazine Jul-Aug 2021

Dog of the Month
PR’s fur baby
Time in current role/time at the company:
We’re newbies — and babies, apparently, if you listen to our mum talking about us at pretty much every possible moment (eye roll). Building our
PR empire, one paw at a time!
How would you describe what the company does?
We make companies and their humans famous. Oh, and wherever possible their dogs, too, of course.
What do you do day to day?
Look cute, chase each other, look cuter, nap and get served treats cause we look so damn cute!
Define your job in one word:
Pawfect!
I got into advertising and PR because:
Mum made me.
Who is your right-hand person?
Toby: definitely my sister, Suzette. She always knows just the right time to bark when mum’s clients say something off-message in media interviews.
Whose job have you set your sights on in the future? Mum’s. She’s the boss, and also knows how to open the treat container.
Where do you turn
for inspiration?
A combo of Cesar’s Way, Ab Fab and the treat container.
My favourite advert is:
ING Australia. That lion with his head out of the car window is our spirit animal.
My best trick is:
Too many to mention. Hey, we’re in PR, it’s our job to talk things up.
influencer duo
We look at our furry friends across the advertising, adtech, marketing and media sector, shedding
a light on these stars and how they help adland get results. This month, we speak to Extollo fur baby influencers Toby and Suzette.
Picture This
WORDS BY
PAIGE MURPHY
www.adnews.com.au | July/August2021 11