Page 5 - AdNews magazine Jul-Aug 2021
P. 5
Contents
JULY/AUGUST 2021
Regulars
10 BEHIND THE COVER: We teamed up with the AWARD School to deliver this issue’s cover. From 120 submitted ideas, three finalists were chosen and William Labourier’s concept came out on top.
18 AGENDA: The COVID-19 pandemic has accelerated consumer spending in the digital space, changing how people interact with brands and forcing a re-evaluation of commerce models.
26 INVESTIGATION: Creativity and diversity share a uniquely bene- ficial relationship, yet the advertising industry struggles to tie the two together and must find a way to reconnect them.
39 THE WORK: Fintech company Klarna made its first foray into in-game advertising in 2020, and the success of its “K-Rated” cam- paign has opened doors to expansion.
43 MEET THE TEAM: Marketing cloud business InMobi reinvented itself in 2020 and has boosted its Australian presence. Local boss Richard O’Sullivan and the team outline what the future holds.
Creative
48 CREATIVE REVIEW: With the Tokyo Olympics finally happening this July and August, we ask some creatives to assess Games- themed advertising that will be flooding our screens.
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13PROFILE
Mitchell Long may have taken an
unconventional path to his adland career, but after 10 years at PHD Sydney, the strategist is kicking major goals.
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