Page 5 - AdNews Magazine Jan-Feb 2021

26
22PROFILE
We speak to Brendon Cook, founder
of oOh!media, one of the most influential figures in the outdoor media industry.
www.adnews.com.au | January/February2021 5
Contents
JANUARY/ FEBRUARY 2021
Regulars
08 BEHIND THE COVER: To convey the theme of this issue’s cover story on the comeback of the Australian ad industry, we asked the brilliantly creative minds at Engine Group to devise the cover.
10 AGENDA: The COVID-19 pandemic dealt a heavy blow to outdoor media in 2020, but it is bouncing back in a big way with new per- spectives and innovative strategies.
22 PROFILE: As founder of oOh!media, Brendon Cook has been a pioneer for outdoor advertising, and as he prepares to step aside as the company’s CEO, he reflects on his three decades at the top.
26 INVESTIGATION: Adland faced huge challenges, including sliding advertising spend, during the depths of the pandemic but 2021 provides fresh hope of a boom.
44 MEETTHETEAM:SimonRyanreturnedtoadlandin2020withhis new venture, RyanCap. We meet his new team to see how business is doing as they spruik the advantage of being Aussie owned.
Creative
48 CREATIVEREVIEW:AquartetofquintessentialAussiebrandshave undergone a revamp and three creatives cast an eye over them to judge if they’ve retained their true-blue qualities we all love.
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