Page 9 - AdNews Magazine Nov-Dec 2020

Dog of the Month
Yaffa Media’s new CDO
We look at our furry friends across the advertising, adtech, marketing and media sector, shedding
a light on these stars and how they help adland get results. This month we speak to Yaffa Media chief distraction officer (CDO) Winnie.
Picture This
Time at the company:
Four weeks. Hoping I pass probation.
How would you describe what the company does?
They write the advertising and media industry's bible. It’s kind of a big deal.
What do you do day-to-day?
Sleep, eat, bite, play, pee, repeat.
Define your job in one word:
Paw-inspiring.
I got into advertising
and media because:
I didn’t have a choice because it’s a family business and I’m learning the ropes so I can take over one day.
Who is your right-hand person?
The whole team. It takes a village.
Whose job have you set your sights on in the future? Managing director. I’m going straight to the top.
Where do you turn for inspiration?
AdNews of course.
My favourite advert is:
Schmackos. Extremely relatable as they literally send me whacko.
My best trick is:
Sending myself to bed when the humans tire me out and
won’t leave me alone.
WORDS BY
PAIGE MURPHY
www.adnews.com.au | November-December2020 9