Page 20 - Packaging News magazine Jan-Feb 2022

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FMCG PACKAGING | www.packagingnews.com.au | January-February 2022
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Following successful validation of the technology in 2020, semi-industrial testing has been going on at two sites this year involving more than 232 SKUs and 120,000 samples, including HDPE and PET bottles and 2D and 3D labels. Results of these trials are due shortly. The next phase is full industrial testing in 2022, at sites in France and Germany.
During the Congress two other recy- cling initiatives were covered. Johan Kerver, CEO of Filigrade Sustainable Watermarks outlined CurvCode, a European watermarking technology for sorting food and non-food plas- tics. Ivan Gonzalez, CEO of Recycl3R, introduced a Global Alliance to pro- mote a Packaging Digital Deposit and Refund System (Digital DRS) through serialised and connected packaging.
With such a diverse range of Smart Packaging technologies explored across the Congress, including the impact of combined NFC + RAIN RFID labels (Checkpoint Systems), battery-free Bluetooth tags (Wiliot), active packaging for food and phar- maceutical safety (APTAR CSP and ITENE), blockchain (Magic Ad and 3D) as well as several outstanding contributions on traceability (Kezzler/ Arviem, Systech, Digimarc), it is clear that the digitisation of packaging (sup- ply chains in particular) is continuing at an increasingly fast pace.
Brand owners must focus on the benefits of these technologies and where they can fit into their prod- uct portfolio landscape – to meet the increasing demands for greater cus- tomer transparency and engagement as well as to improve traceability and security. There is a compelling case emerging that, rather than being a hindrance to sustainability, smart packaging can be a real help.
Summing up the AIPIA Congress, Eef de Ferrante said, “It is very encour- aging that the pace of development and innovation and the levels of interest in smart packaging technol- ogy seems to have increased again. While implementation may have been deflected by other issues, such as reformulating of packs and prod- ucts to meet sustainability goals, there are signs that we are very much back on the brand owners’ agenda.” ■
DATA DRIVES TRANSITION
The founder of Specright, Matthew Wright, talked about the transition of packaging to a digital world through data. He spoke about the current situ- ation where different components of the package for a single product all can have different specifications in many different silos, making interop- erability very hard. The explosion in the number and variety of SKUs, increased regulatory and sustainabil- ity requirements, lack of visibility in the supply chain and the need for advanced supply chain analytics make it imperative to have common, digitised specification data.
His software solution, he claims, enables the digitisation of the pack- aging value chain by digitising the specifications, linking these across the supply chain network, layering analytics, workflows and approvals and finally networking the results to allow sharing and updating across all
the stakeholders. Accrued benefits include greatly reducing the ‘on- boarding’ of a new supplier or meeting spikes in demand for the product. One client, a major cosmetics company, has been able to progress its five- year sustainability commitment by benchmarking product and packag- ing material use, measuring progress and executing necessary changes.
SMART RECYCLING
Several presentations mentioned the Holy Grail 2.0 project, which was ini- tiated by a group of 140 companies covering both suppliers and users, led by Procter & Gamble, to greatly increase the recyclability of plas- tics by identifying different types of material through a digital watermark- ing process. Larry Logan, packaging evangelist at Digimarc, which has developed the watermark technology, provided delegates with an update on the project.
ABOVE: The patient information leaflet is going digital.
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Smart connected packaging provides digital touchpoints at every stage of the product lifecycle. It helps brands deliver exceptional customer experiences that delight and achieve ongoing operational value.”
— Anita Etrati, Accenture.