Page 47 - Food&Drink Magazine Aug-Sep 2021

for a wide variety of great suppliers and products.
“Seltzers and non-alc are diversifying categories – they aren’t token products where you can stock a single SKU and hope it satisfies,” Coombes said.
Priest says, “At Coca-Cola, we’re developing a beverage portfolio that keeps up with the experiences our consumers want. With the warmer months fast approaching, Topo Chico Hard Seltzer’s flavours of fiesta are for Australians looking to kick back and enjoy themselves for a summer characterised by balmy afternoons, friends, family, barbecues, and most of all, fun!”
Davidson says COVID-19 has made consumers’ desire for
escapism even stronger. “When you look at its branding, it evokes associations we have with Mexico and Latin America – beaches, sunsets, a relaxed time, partying and having fun. We want escape and this is one form of that.”
Endeavour Group already stocks a large range in the category but Friedman indicates that is only set to increase in the coming weeks.
“Australian customers have truly discovered and fallen in love with seltzers. We actually think that this upcoming summer will be the real summer of seltzers,” Friedman says.
Topo Chico Hard Seltzer
is a mix of sparkling water, alcohol and natural flavouring to produce the range: Tangy Lemon Lime, Pineapple Twist, and Strawberry Guava. It is available in 355ml cans with
a 4.7 per cent ABV. Each can has less than 104 calories,
is gluten free and has no artificialsweeteners. ✷
BEVERAGE PRODUCTION
Davidson Branding managing director Grant Davidson tells Food & Drink Business millennials are over-indexed when it comes to the consumption of alcoholic seltzers. “They’re looking for lighter, fresher and healthier options and they are now the largest buying market overall,” he says.
B2B beverage marketplace Kaddy cofounder Rich Coombes says the no and low alcohol trend is not purely a reflection of a lifestyle choice or changed attitude – “these are also genuinely great, tasty products in their own right that anyone can enjoy” he says.
“In both non-alcohol and seltzer, it is exciting to witness the growth of these entirely new categories as we tend to see that a rising tide lifts all boats. Without pre-existing brand loyalties, customers are more open to trying new brands within the space, leading to growth and success
“ We have market share ambitions and that is to be at the top end. We want to have relevance in the market and that means we need scale.”
NEED TO REDUCE YOUR
BOD BILL? A wastewater treatment solution from Aerofloat can help.
Aerofloat can help you lower your trade waste bill by reducing BOD, COD, SS and FOG from your wastewater. Aerofloat's custom solutions have enabled a wide range of food and beverage manufacturers to save money and increase productivity.
• Low maintenance • Compact
• Cost-effective • Odour-free
• Support and monitoring • Chemical supply
www.aerofloat.com.au
ISO 14001 : 2015 ISO 9001 : 2015 ISO 45001 : 2018
www.foodanddrinkbusiness.com.au | August/September 2021 | Food&Drink business | 47