Page 26 - Packaging News Magazine May-June 2018

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FMCG PACKAGING
www.packagingnews.com.au
May-June 2018
LEFT: Ecolean’s retail display showcase at Anuga FoodTec.
BELOW: Ecolean pouches recently developed
for FMCG companies.
Ecolean taps into ‘lean and light’
With a unique selling proposition firmly grounded in sustainability, Ecolean is making strides with its focus on lightweight pouches and fast filling machines.
T WAS the year 2000 when Ecolean first brought its lightweight pack- aging solutions to market. Since then, it has rolled out a range of lightweight and convenient pack- aging solutions for liquid food with minimal environmental impact.
CEO Peter L. Nilsson says Eco- lean’s solutions can improve brand perception and enable liquid food products to stand and deliver results at retail.
“Ecolean’s ambition is to provide the world with a lighter approach to packaging,” he says.
At Anuga FoodTec recently, Ecole- an presented two new filling ma- chines with a focus on sustainability.
The new EL6 filling machine can fill up to 18,000 portion-sized packag- es per hour, for ambient distribution. Nilsson says this is Ecolean’s fastest filling machine ever developed, with a capacity increase of 50 per cent.
Also on display was the upgraded EL2+ filling machine, offering double capacity with the same footprint as the original EL2. This machine fills up to 12,000 portion-sized packages per hour for chilled distribution.
At the show, Ecolean took visitors on a journey towards a ‘lighter life’, showing every step of the way – from production of packaging material and filling of liquid food product, to how the lightweight packages stand
out on the shelf, as well as what hap- pens at the package’s end-of-life.
As previously reported in PKN (March-April 2018) Ecolean encour- ages FMCG companies to take the full life cycle into account, instead of focusing on just one raw material.
Companies which have used Eco- lean packaging recently include:
• Marie Brizard, which launched
several alcoholic freezable drinks in the Ecolean Air Aseptic 250ml. This pouch provides an icy slush drink such as a Mojito in the sum- mer months.
• A ready-to-eat tomato soup in Eco- lean packaging was also launched by Netto stores in Germany, which, due to the lack of aluminum in the packaging material, can be micro- waved.
• Unilever Rama’s range of cooking cream and sauce bases have also been marketed as ‘kitchen savers’ in the Ecolean Air Aseptic 200ml.
• Chocolate milk in Ecolean Air Aseptic 125ml recently launched in the Indonesian market through brand Real Good, promoted as “a perfect snack on the go”. ■
COCA-COLA CHILLS OUT WITH FREEZABLE POUCHES
IN A development designed to create engaging product experiences, Coca-Cola Japan has come out with a range of frozen slushies in hand-held squeeze pouches.
The frozen Coca-Cola pouches have reportedly been in development for eight years and went through 100 prototypes before
landing on this design and formula.
The first frozen soda pouches on the
market are Coca-Cola Frozen Lemon, which taste like classic Coca-Cola with a hint of lemon flavour.
The pouches are re-sealable, and custom- ers are advised to “massage” their pouches to get their desired degree of crunch and slushiness.
The frozen Coca-Cola pouches will be sold pre-frozen in stores for people who want to have them right away, and also unfrozen, for people who want to take them home and put them in their own freezers.
Coca-Cola Japan has already announced that frozen Fanta pouches will be on their way soon.