Page 19 - Packaging New magazine Jan-Feb 2023

FMCG giants shift gear in sustainable packaging
Fast-moving consumer goods companies are increasingly pledging to bring the environmental, social and governance (ESG) element into packaging. Data and analytics company GlobalData provides some insight.
AS WE STEP into a post-Covid pan- demic world, consumers are reassessing their purchases and manufacturers are aligning their prod- ucts to the four Rs of sustainability – reduce, reuse, recycle and recover – given the target date for various ESG standards edge closer.
“Sustainability seems to have out- grown corporate social responsibility (CSR) tokenism to stand at the top of manufacturers’ business agenda, thus accelerating the
shift towards a cir- cular economy,” says Kiran Raj, practice head of disruptive tech at market research firm GlobalData.
The poll con-
ducted by
GlobalData in
April 2022 high-
lighted that amid
mounting pressure
from customers, investors and govern- ments, FMCG companies are offering ethical, sustainable purchase choices to consumers, and that nearly 35 per cent of companies have changed their behav- iour in the last 12 months to achieve this.
“Although recycling is a step that companies are making in the right direction, it is not the ultimate solution to sustainability as many recyclable plastics are simply not recycled, and considerable energy is required to turn those used products into new ones,” said Shagun Sachdeva, project man- ager of disruptive tech at GlobalData.
GlobalData’s Disruptor Intelligence Centre highlighted some of the recent moves and product launches by various companies that make a positive impact on their ESG credentials.
Coca-Cola United partnered with O-I Glass to recycle glass bottles. The com- pany also collaborated with Graphic Packaging International to launch the US-first KeelClip paperboard packaging
for multipack cans.
Nestlé SA invested around $5 million
in the Italian venture capital Eureka! Fund to accelerate the research of inno- vative packaging solutions, improve the quality of collection and recycling pro- cesses, and increase the adoption of recycled food-grade plastics.
PepsiCo inked a deal with Carlsberg Group to minimise its reliance on sin- gle-use packaging. It also partnered with blockchain firm Security Matters
portfolio in the UK to PET cups and launched PET and rPET cups in France, Spain and Belgium. It invested around $6.2 million in Bailleul, France to trans- form three out of six production lines into PET, and the cups contain 30 per cent rPET.
Even though key FMCG players have sustainable goals in place for the next five to eight years, there are still com- plexities in terms of scaling, long-term planning, and slow market adoption, making it hard for them to execute the sustainability promise with ease,” Sachdeva concluded. ■
in June for plastic recycling. Danone SA moved the entire polystyrene cups
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Even though FMCG players
have sustainable goals in place... there are still complexities in terms of scaling, and slow market adoption, making it hard for them to execute the sustainability promise with ease.
SHAGUN SACHDEVA, GLOBALDATA
WWW.PACKAGINGNEWS.COM.AU
JANUARY – FEBRUARY 2023 ❙ 19
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