Page 14 - Food & Drink Business Nov-Dec 2019

LIVE REPORT
ABOVE: The Brands Behaving Bravely forum welcomed a full house at Melbourne’s Arts Centre.
LEFT: Marcus Lee, Selpak, Albert Kruger of AUSPACK organiser ETF, and Michael Moran, APPMA.
on board, which is challenging and time-consuming.
“The product is something new and so every day for me was about making sure it was getting positioned right in store and getting point of sale.”
When it comes to an established brand with a rich history such as Brownes Dairy, however, being brave is delivered through different tactics. Nicole Ohm said that one of the major themes prevalent for Brownes was sustainability.
Cutter said that in the competitive and rapidly growing sector of functional foods, The Healthy Chef brand stemmed initially from her own health needs and expanded into a range now that can benefit a mass group needing similar, functional solutions.
“Trust in the brand is the most important thing and we treat the customer how we want to be treated, so it’s very personalised,” said Cutter.
“In developing the range, we made sure it was simple, fresh and that we had full control of our product to be able to scale into a franchise.
“We also have packaging meetings each week to see how we can evolve our business and our product, and finding the balance between keeping the integrity of the product while being better for customer and better for the environment.”
In the plant-based protein market, Cameron Prowse said bravery presents itself in a many ways for The Alternative Meat Co, such as partnering exclusively with Coles, delivering stock in recyclable pallets, and going to extra mile for adjacent opportunities.
“We’re a small company on
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“ Sustainability is here to stay, and for us as a dairy company it is extremely uncomfortable to be talking in that space; we have no choice but to take the steps we can.”
“Sustainability is here to stay, and for us as a dairy company it is particularly uncomfortable to be talking in that space; we have no choice but to take the small steps we can,” she said.
“Partnering with Tetra Pak to bring renewable cartons into Australia and being the first to do that was uncomfortable.
“It was a necessary step and at the same time, if you’re going to be active in this space, we have to be vocal about being active and making it count.”
Ohm said Brownes continues to work closely with customers and “we aren’t afraid to throw the rulebook out occasionally”.
The Healthy Chef’s Teresa
the Central Coast, we really believe in being ‘grown not bred’, and we’ve stuck by our principles and activating on the ground level,” said Prowse.
“Having a story, believing in it and being genuine is really important, so being upfront and acknowledging some aspects – such as for us, our packaging is less than ideal – and asking the customer to come on the journey with us is important as we grow and change.”
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14 | Food&Drink business | November-December 2019 | www.foodanddrinkbusiness.com.au