Page 9 - Print21 March-April 2022

From the Editor
Exhibitions
24 Top10reasonstoattend industry expos
The doors to PacPrint will finally
open on 28 June, giving the regional
print, wide-format, sign, display, textile, label and packaging industries their first chance in well over two years to attend an in-person trade show. As industry professionals consider their plans, we take a look at the top ten reasons why industry expos deliver value.
Marketing
59 Listentoyourclients
Marketing guru Malcolm Auld says understanding your customers’ needs is crucial if you want to keep and grow them.
Wide Format
60 Outdoor media climbing back
Out of Home print was smashed during Covid,
as commuters stayed away from their CBD offices, rendering the advertising platforms targeting them irrelevant. However, the sector is bouncing back.
62 Fespa printer preview
Fespa, the world’s biggest display graphics print show, is taking place at the end of May. Print21 previews a dozen of the leading print systems likely to be on show in Berlin.
Associations, People, Events
Welcome to Print21
A
a century, topping the first Covid bounce back in 2020. Print is benefitting, and will do so even more as the country opens up.
s Covid recedes will the economy rebound? The signs
are good, but not all of them. It’s a patchwork economy. Unemployment has virtually gone, as Australia’s economy posted its equal-best quarter of growth in almost half
68 PVCA
Peter Clark, new president of PVCA, says there are always opportunities as we emerge from Covid, and says we may need to revisit our business models.
69 PrintNZ
PrintNZ CEO
Ruth Cobb highlights the benefits of the print local campaigns.
70 TRMC
TRMC says supply is an issue for commercial printers, publishers and retailers, and outlines the current state of play.
71 Results
IVE and Ovato have released their half year figures, and both have reason to be pleased with the results they achieved.
72 People in Print
All this month’s movers and shakers from the dynamic world of print, where the action never stops.
82 Print Diary
Events are back for 2022, with all the big expos in the Print21 Diary.
GDP is now above pre-pandemic levels as household spending shot up by 6.3 per cent, with hospitality and recreation the big winners, as people are allowed to leave their houses again.
However, nothing in life is plain sailing, and there are many dark clouds seeking to block the view of the sunny uplands. These are conspiring in a shipping crisis which has become front page news, and that has our industry suppliers working overtime to ensure printers are supplied with all they need.
Print business owners and managers are well advised to ensure they are on top of supply. JIT may be great in a free-flowing global economy, but in today’s world of shipping crisis, war, strikes, and the lingering impact of Covid, it is not so easy to achieve, and you don’t want to be caught short.
Print is a dynamic world, constantly evolving, with business owners and managers needing to have their wits about them to navigate past the rocks, hidden and visible, and catch the favourable trade winds. This issue of Print21 is here to help with that navigation, through numerous features.
We especially welcome the launch of Labels21, within the magazine, designed to bring much needed intelligent, engaging, and informative content to the labels sector, which is offering myriad opportunities to all.
The printer profiles in this issues give an insight into some of the strategies that successful businesses are pursuing. Investment in technology, introducing sustainable practices, and looking at new models of business are common threads.
Having managed to get through the past two years print businesses are well placed to capitalise on the undoubted opportunities that will emerge post-Covid. We trust this issue of Print21 will help inform your decisions.
Keep up to date with print:
Go to Print21.com.au
exclusive print industry news, from the people who know print
Wayne Robinson
– Editor
Print21 MARCH/APRIL 2022 9