Page 9 - Print21 Jan-Feb 2022

From the Editor
Profiles
38 Smartech looking ahead
Vincent Nair, executive chair of industry supplier Smartech Systems, talks to Print21 on how the company’s fi st year performed, how it’s evolving, and where he sees opportunity for the print industry in ANZ.
46 Direct mail making a comeback
Relying on digital
communications to grow your
customer base does not work.
Following a decade wasted on
SMS, email marketing and social
media blather, marketers are
rediscovering the solid benefits
of direct mail. Luke Pearsall, GM
at Active Mail reckons the
renaissance of direct mail is only going to grow stronger. He gives Patrick Howard the mail on the revival of DM.
51 Market opportunities
The thought of setting up in a new market could be daunting, but Vicon managing director
Ben Carroll says heat transfer garment printing is straightforward, low cost,
and can give you a whole new revenue stream.
Columns, News Views, Review
NWelcome to Print21
50 TRMC
Kellie Northwood says TRMC research reveals that consumers are increasingly aware of the potential impact of their packaging, and are choosing fi re-based where they can.
52 PVCA
Walter Kuhn, outgoing president of PVCA, says there is plenty to look forward to from the Association in the next 12 months, which should be considerably different to the past two years.
54 Print NZ
Print NZ CEO Ruth Cobb says print has proved itself over the past two years, and personal connection will be the difference this year.
56 People in Print
This onth’s big movers and shakers in the dynamic world of ANZ print.
66 Print Diary
Events are back for 2022, with all the big expos in the Print21 Diary.
ew year, new hope, or same old, same old, the outlook is uncertain. However, there is no doubt we are in a better position than 12 months ago, thanks to the success of the vaccines.
Print got a glimpse of post-Covid life in that brief period last year, post-Delta and pre-Omicron, when presses were humming as the economy bounced back. There is every reason to believe that situation will return, as the booster deals with Omicron. There is pent-up demand in every sector, which will be good for print.
As the industry media Print21 will continue with its mission of providing necessary and relevant information to print business owners and managers across Australia and New Zealand. In the magazine, on the news website, through the news bulletins, video bulletins, podcasts and forums, we will deliver all you need to know, to help you navigate the evolving business world we inhabit.
This is ue of Print21 magazine looks at the latest developments in sheetfed printing technology, both off et and digital, where innovation from manufacturers is producing presses with tremendous advances. We have a special feature on the latest developments from the world’s biggest off et press manufacture, Heidelberg.
Print quality from this part of the world ranks with the best of the best, that was evident at the State PICAs and National Print Awards. We report on both events, as printers around the country celebrate theirwins.Kudostotheorganisersforpullingofft eawardsevents in trying circumstances.
Print businesses in the spotlight this issue include direct mail house Active Mail, garment print trade house Vicon, and from the supply side, Smartech. Packaging remains a key opportunity for print businesses. We bring the latest analysis on packaging trends, from both a global perspective, and locally, through TRMC’s research.
The legal requirements on directors are changing, our resident legal eagle Wal Abramowicz outlines what they mean. With comment from PVCA and PrintNZ, and a round-up of all the movers and shakers
in People in Print, plus the return of the Industry Diary signalling events are back, this issue of Print21 will be essential reading. 21
Keep up to date with print:
Go to Print21.com.au
exclusive print industry news, from the people who know print
Wayne Robinson
– Editor
Print21 JANUARY/FEBRUARY 2022 9