Page 6 - Food&Drink Magazine May-June 2020
P. 6

There’s gold in them thar rPET bottles: Double gold for Coca-Cola Amatil.
Rich rewards
In a highly successful first-ever virtual awards ceremony in early May, the Australasian Packaging Innovation & Design (PIDA) awards brought recognition to innovators putting the region’s packaging design on the global map. Food & Drink Business reports.
THE PIDA 2020 awards ceremony, organised by the Australian Institute of Packaging in conjunction with Packaging New Zealand, ran across two days and saw the presentation of awards in six market categories, including Food and Beverage, as well as three special awards – Accessible Packaging Design, Sustainable Packaging Design, and Young Packaging Professional of the Year. Where relevant, all entrants were judged on sustainable packaging design considerations and what
packaging changes they are undertaking to meet the 2025 National Packaging Targets.
This year, three companies took out double gold awards. Ecolean (see page 9) won gold with its lightweight pouch for Bannister Downs Dairy’s chilled pasteurised range in the Accessible Packaging Design special category, as well as joint gold with Coca-Cola Amatil (CCA) in the Beverage category. Apart from the Beverage award, CCA’s 100 per cent rPET bottle for carbonated soft drinks, warm-fill beverages and aseptic dairy products also won gold in the hotly contested Sustainable Packaging Design – Retail Pack sub-category.
Also scoring double gold was Sealed Air Brand Protective Packaging, in the Domestic & Household categories for its
Korrvu e-commerce packaging solution, and in the Sustainable
Packaging Design – Product Protection
sub-category for its paper-based TempGuard Solution.
Both wins play to the growth our market has seen in the e-commerce and meal- delivery sectors.
Commentator and host for the events, publisher of Food & Drink Business Lindy Hughson said: “At a time when we’ve seen unprecedented growth in e-commerce retailing, even prior to the pandemic catalyst, demand has been high for e-commerce packaging solutions that reduce material usage, offer a sustainable option, enhance product safety in transit and create a positive unboxing experience for the consumer, while also offering the brand owner the opportunity for creative on-pack messaging and to deliver the retail experience into the home. Sealed Air has ticked all these boxes.”
“When it comes to good food packaging design, the top priorities are food waste prevention, food safety, product protection and sustainability,” Hughson said. “It’s the high level of innovation we are consistently seeing in the PIDA
food category that is putting Australian packaging design on the world map. This year’s winner is no exception.”
Gold in the Food category was awarded to Planet Protector Packaging (see Rising Star, page 10-11) for its Lobster Protector solution. The flat-packed, recyclable, biodegradable, renewable and compostable packaging is made from 100 per cent food safe materials and marks a first- time development in the seafood industry.
The packaging design consists of three key components: a wool liner, a fibreboard insert and a corrugated carton with a unique coating to make the carton water resistant.
The company demonstrated that its Lobster Protector packaging is able to keep live lobsters at 7-12 degrees Celsius for more than 36 hours. The packaging is also designed to work with data logging technology to enable real-time temperature monitoring by the customer during transit.
According to the award citation, industry testing has also proven that the Lobster Protector design outperforms
  Gold in the food category, and a first for the seafood industry: Planet Protector Packaging’s Lobster Protector.
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