Page 5 - Adnews Magazine May-June 2021
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www.adnews.com.au | May/June 2021 5
43CREATIVE SIDES
From performing onstage and working with superstar international music artists, to life as
a communications professional,
Bec Brown has written a book about her experiences.
Contents
MAY/JUNE 2021
Regulars
08 BEHINDTHECOVER:Thethemeofthisissueisthedemiseofthird- party cookies, and we enlisted the creative minds from Innocean Australia to design an attention-grabbing cover.
12 INVESTIGATION: Third-party cookies have been critical to online advertising but, with their end in sight, the industry is preparing for the biggest shake-up since the advent of the internet.
27 AGENDA: When the COVID-19 pandemic took hold in 2020, tele- vision ad spend boomed as people were bunkered in lockdown. With things still looking up, how long will the good times last?
38 MARKETING PULSE: We get the thoughts of Australian CMOs on how brands have responded to the COVID-19 pandemic and are surging towards a bright future.
52 MEET THE TEAM: Amazon-owned livestreaming company Twitch exploded in 2020 and the AUNZ team that was established a little more than a year ago is riding the wave of success.
Creative
56 CREATIVE REVIEW: We ask three adland creatives to cast judge- ment on a quartet of motor vehicle ads to see whether they meet the lofty standards the car industry has historically set.
Online
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