Page 65 - Adnews Magazine May-June 2021

Invest $1 and get $18.30 back. That’s $4.20 more than the next best channel
The average ROI for TV is far greater than any other platform
- with the next highest return $14.10 for social, followed by OOH at $13.70, digital video at $13.20 and search at $12.40.
Average long-term ROI
18.3
(Across 60 brands)
13.7
14.1 13.2 12.4
11.2
10.4 10.0 9.2
4.5
(Across 60 brands)
4.3
Invest $1 and get $4.30 back in three months
TV is, time and time again, demonstrating its ability to deliver significant growth over shorter time frames.
Average short-term ROI
4.2
4.1
3.7
4.0
3.6
3.8
3.5
TOTAL TV HAS THE ABILITY DELIVERING A QUICKER, S
SEARCH
TOTAL TV
DIGITAL VIDEO
SOCIAL
DIGITAL DISPLAY
OOH RADIO PRINT CINEMA
TOTAL TV
OOH
SOCIAL
DIGITAL VIDEO
SEARCH
DIGITAL DISPLAY
CINEMA RADIO PRINT