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                    [and] the first meeting we had with them they didn’t want to talk about money. It was nothing to do with earn-outs and all the financial stuff.
“They just wanted to know, how do you create such a strong culture and how do you keep these people? How do you keep that culture going? For us, culture being the single biggest force that binds a company together, we were immediately impressed by that approach.”
The opportunities within Interactive and the broader consultancy are boundless as Green, Nowell and their colleagues have come to learn. Nowell describes joining Interactive as like “chucking a rocket booster onto your company”.
Rather than just taking the pay cheque and running, he says this really is the next chapter for The Monkeys as it continues on its path as a creative powerhouse alongside the whole Interactive family.
Wedded through the work
Like any marriage, getting it right doesn’t happen overnight. There are ups and downs. Things that may surprise you about your partner - both good and bad. Despite some differences though, it’s sharing the same mindset that brings both parties together.
That’s how Abhishek Malaviya, managing director of Accenture Interactive, sees the new additions to the consultancy’s family.
“I wouldn’t say there are challenges. I think there are things that we learn about each other everyday,” Malaviya says.
“It’s like any marriage, you’ll always find some areas that you are learning constantly about each other. I’m a firm believer, if you’ve got the right inten- tion behind what you’re trying to do, you will have the best outcome.”
Malaviya has been with the consultancy for close to 17 years. Throughout that time he has seen the company undergo six or seven restructures and in the last few years has welcomed in newer members to the family.
“We’ve never been afraid to swing for the fence.”
Mark Green
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