Page 5 - AdNews Mar-Apr 2021

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Contents
MARCH-APRIL 2021
Regulars
08 BEHIND THE COVER: For our experiential edition, we called on the new independent agency, Howatson+White, to conceptualise and design our cover.
11 INSIDE ACCENTURE INTERACTIVE: Consultancy and family are two terms that don’t traditionally go hand-in-hand, but that’s exactly what you’ll find when you meet the Interactive team.
18 AGENDA: As the COVID-19 pandemic took hold in 2020, traditional media took a massive hit. We look at how, and when, it will bounce back.
26 INVESTIGATION: With the world gripped by pandemic, it was a tough year for experiential marketing, but the sector has uncovered new ways to connect with audiences in 2021.
43 MEET THE TEAM: Formed in 2014 by Bruce Stronge, Brisbane-based Outfit is bringing brand automation and efficiencies to enterprise companies.
Creative
48 CREATIVE REVIEW: We ask a trio of adland creatives to put four beer ads under the microscope to see which ones whet their whistle.
Online
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18AGENDA
After the annus horribilus of 2020 for traditional media, the
sector is looking to rebound this year. We look at how it intends to do so.
www.adnews.com.au | March/April 2021 5