Page 23 - Packaging News magazine May-June 2022

May-June 2022 | | FOOD PACKAGING 23
come to fruition
The Costa grape team partnered with Gilad Sadan to find an innovative sustainable packaging format for our Vitor premium grape product, which would also maintain the quality of our freshly picked grapes.”
– Helen Reece, CMO Costa.
text, artwork, and shapes (for ventila- tion holes) on the packs, to illustrate the journey from vine to table, and to allow the grapes to be part of the actual design.
POSSIBLE
With the branding, he explains that the colours on the logos had to repre- sent the premium nature of the grapes and bring the elements of brand and product together.
Sadan has collaborated with Costa before and says that he has partic- ularly enjoyed the experience of working with the company’s divi- sional manager, Campbell Banfield, on the Vitor punnet project.
“The team at Costa listen and exe- cute very well,” he says, buoyed by the fact that his passionate ideas were fully embraced which allowed him to draw on his creativity as much as possible.
“At Costa, we are continuously targeting reductions in the use of plastic and non-recyclable packaging to meet the expectations of our cus- tomers and consumers,” says Reece. “Environmentally friendly packaging is part of our new product develop- ment process, where we actively explore opportunities to promote the use of sustainable materi-
als that are aligned with the 2025 National Packaging Targets.
“The punnets are one of many projects that Costa is planning to produce, to meet the 2025 goals and ideally will provide a catalyst to con- versation on the extremely important topic,” says Sadan.
Vitor Premium Grapes are available at Woolworths stores this grape season.■
ABOVE: Helen Reece, Costa’s CMO.
BELOW: The Vitor packaging promotes the premium nature of the grapes, presents the fruit well, and provides functional options and clear on pack environmental messaging.
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