Page 14 - Toy & Hobby Magazine Feb-Apr 2021

LICENSING NEWS
FROM INSIDE THE LICENCE
IN BRIEF
◗ LEGO AND UNIVERSAL MUSIC COLLAB ON NEW MUSIC VIDEO APP
The Lego Group and Universal
Music Group (UMG) announced their collaboration project, Lego Vidiyo in January. The app allows children to express their creativity, by directing, producing, starring in, and sharing their own music videos, using tracks from the UMG library. Using the
app, kids can create their own clips through a mashup of Lego elements, minifigures, music, augmented reality and can edit and add effects to their creation using ‘BeatBits’ - decorated 2x2 square Lego elements, which once scanned unlock digital effects.
Bluey makes history with chart-topping album
BLUEY: The Album made history in February, becoming the first children’s album to take out the number one spot on the weekly ARIA charts.
The album, which was released in Australia and the US on 22 January, also hit number one on the Australian iTunes album chart and reached number five on the US iTunes album chart within days of its release.
Composed by the show’s composer, Joff Bush, Bluey: The Album features 17 tracks from series one.
Speaking on the achievement, Bush said that he was thrilled with the response.
“I’m a bit blown away. This is really thanks to the Bluey fans, Ludo and
the awesome Bluey music team who
I get to make magic with every day here in Brisbane,” he said.
The album is available to stream or download from digital platforms, including Amazon, Apple Music, iTunes, Spotify, and YouTube Music.
Australian fans can also purchase the CD from participating music retailers.
Bluey: The Album will be released in other regions later this year. ❉
LVMH, Supreme, Off-White, and Moschino)
• Marvel’s The Avengers franchise
• Rihanna
• The Kardashians
• The Smiley Company
2020S FUTURE TOP BRANDS
• Anime Brands (Funimation, Toei Animation’s Dragon Ball Z, and Crunchyroll)
• J Balvin
• Mobile apps (Headspace, Calm, Postmates,
and DoorDash)
• Disney+
• Shopify
• Fall Guys: Ultimate Knockout
• Quick-service food (KFC, McDonald’s, Taco
Bell, and Cheetos)
• Cause-related brands (Patagonia, Seventh
Generation, REI, and Warby Parker)
• Peloton
• Plant-based powerhouses (Impossible and
Beyond)
• The NBA
• Athleisure (Champion, FILA, Lululemon,
and Uniqlo) • Spotify
• Tesla
• TikTok
• Zoom ❉
License Global reveals top brands of the past decade
LICENSE Global magazine has revealed the top brands of the decade in its new 'The Influentials' report.
Consulting its readers and thought leaders for their nominations, The Influentials report highlights the brands that captured the spotlight of pop culture globally throughout the past 10 years and those in position to influence the business of brand licensing in the decade ahead.
Toy-related brands and properties featured on the list include MGA's Lol Surprise, Adventure Time, influencers JoJo Siwa and Ryan’s World, The Avengers and preschool properties including PJ Masks and Paw Patrol.
The brands that made it into License Global’s The Influentials 2020 report are below.
2010S TOP BRANDS
• Adidas
• Cartoon Network’s Adventure Time
• BTS
• Grumpy Cat
• Lionsgate’s The Hunger Games
• Social Influencers (JoJo Siwa, Ryan’s World,
Bethany Mota, Patrick Starrr, and LaurDIY) • L.O.L. Surprise!
• Tyler “Ninja” Blevins
• Preschool animation (PJ Masks, PAW Patrol,
Daniel Tiger’s Neighborhood, Octonauts,
and Doc McStuffins)
• UEFA Champion’s League
• Netflix’s Stranger Things
• Luxury fashion brands for the masses (Gucci,
14 TOY & HOBBY RETAILER FEBRUARY / MARCH / APRIL 2021