Page 17 - Food&Drink magazine April 2022
P. 17

                Diaz and Katherine Power created Avaline, a range of clean wines that are full of natural goodness and free from dozens of unwanted and undisclosed extras. Avaline is one of the purist wines created, with each bottle made from 100 per cent organically farmed grapes and minimal intervention throughout the production line.
6WILD TURKEY
Matthew McConaughey’s relationship with Wild Turkey began after a visit to the famous Kentucky distillery where he met legendary father and son distilling team Jimmy and Eddie Russell, later joining the company as creative director in 2016. McConaughey was determined to be more than a celebrity spokesman and approached the team about developing a bourbon together. Two years later, Longbranch Kentucky Straight bourbonwasborn.
7MIRAVAL CÔTES DE PROVENCE ROSÉ
Even though they’ve split, Brad Pitt and Angelina Jolie remain co-owners of French winery Château Miraval, which they purchased as a couple back in 2011. They are the second round of celebs to be associated with Miraval. It once belonged to French jazz musician Jacques Loussier and was home to the recording studio where Pink Floyd recorded its 1979 album The Wall. The winery’s flagship rosé is considered to be one of the best in the world.
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with some of the world’s best wine regions in New Zealand, in 2019, Sarah Jessica Parker collaborated with Invivo to release her very own sauvignon blanc and later, rosé. Matching her trademark Carrie Bradshaw glamour, these wines were created and tested (down to the labeldesign)bySarahherself.
9CÎROC VODKA
Sean Combs (also known as Puff Daddy, P. Diddy or Diddy) is largely responsible for the success of Cîroc vodka. After launching in 2003, Diddy signed with the brand and its profits grew enormously helping make it one of the most recognisable spirits today. He’s not just “the face of ” Cîroc, he continued to work with the brand creating additional flavours: coconut, peach, pineapple, mango.
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INVIVO X SJP
Combining New York sass
VILLA ONE TEQUILA
Villa One is an ultra- premium, hand-crafted tequila founded by Nick Jonas and John Varvatos. These creatives from the worlds of music and fashion, came together to produce a distinct, rounded tequila. Unlike other tequilas, Villa One sources 100 per cent blue weber agave from the Highland and Lowland regions of Jalisco, Mexico, combining earthy flavours with sweeter notes due tothedifferingclimates. ✷
FAR LEFT: Ryan Reynolds relaxing into gin ownership.
ABOVE: Originally for friends and family, George Clooney’s Casamigos Tequila is now available to all.
✷ ABOUTTHEAUTHOR
BEVERAGE BUSINESS
      Travis Tober has worked with Aviation
American Gin since it launched in
2012. A core member of the team,
Travis has spread the gospel of the
original American gin to the global
bartending community. As well as
being Aviation’s global ambassador, Travis owns several bars in Texas including the award-winning Nickel City in Austin.
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  www.foodanddrinkbusiness.com.au | April 2022 | Food&Drink business | 17

































































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