Page 9 - Print21 Nov-Dec 2020

From the Editor
2020
42
Marketing
48 Stay calm, stay bright
Marketing guru Malcolm Auld says common sense is the secret to marketing in the pandemic. He says whatever you do during the crisis, make sure you do not go dark.
Opinion
50 Made in Australia
Rawson Print Co business development manager Cameron Woodbury says local print increases sustainability and de-risks the supply chain.
Mental Health
51 Health is health
Steve Gamble from mental health and well-being movement Man Anchor says we need to pay as much attention to our mental health as we do to our physical health.
Legal Eagle
54 Insolvency responsibilities
Print21 resident legal eagle Wal Abramowisz says print business directors need to be aware of their changing responsibilities around Covid-19.
Columns, News, Views, Reviews
Print 2020 in review
The strangest and hardest year in modern history started off with wild bushfires, followed by devasting floods, and this all before Covid-19 smashed through the economy, and our lives. Print21 takes us through the year of all years, as it unfolded.
Welcome to Print21
52 Serving in a turbulent year
PVCA CEO Andrew Macaulay reflects on 2020, a year like no other.
56 A big year in NZ
2020 – the good, the bad, and the ugly – that’s what we are here for, says Ruth Cobb.
58 People in Print
News from the movers and shakers across
the ever evolving, and always dynamic, ANZ print industries; who has bought whom, who has installed what, who has won what, and who is taking charge of whom – the faces making waves are in this month's issue of Print21.
Throughout this year of all years Print21 is proud to have been the local media providing the Australian and New Zealand print industries with real news and informed features, as we all dealt with the fall-out from the coronavirus.
It has been our pleasure to produce and deliver news bulletins, video bulletins, and the industry’s premier magazine to you throughout the year, and from your feedback we know our efforts are appreciated by printing businesses of all types and sizes.
In the the fast‐moving world in which we all now live, clear, informed reporting, insightful commentary, and analysis has never been more important, and this year has certainly shown that. Print21, through its commitment to quality journalism, has been able to deliver, day by day, week by week, month by month, all year long.
This final Print21 issue of the year has a focus on label printing, which in years gone by was light years from the commercial
world, but thanks to digitisation is now within the realm of every commercial printer. We also take an in-depth look at the paper market, a feature profile on one of the country’s leading print businesses, bring you the latest from the wide format world, and insight from our usual expert contributors. And to round out the issue, the 2020 Year in Review feature gives a colourful snapshot of what this year has held for our industry.
All that remains is for me – on behalf of the whole team here at Print21 – to wish you a Happy Christmas, and dare we say it, a normal, post-pandemic New Year.
W
vaccine appears to be just a few months away, a reasonable fellow will be in the White House in January, and print has survived.
ell 2020, what a year, no-one would have predicted it – a plague of biblical proportions closing down much of the world, and our lives.
There is light at the end of the tunnel though; a
Keep up to date with print:
Go to Print21.com.au
exclusive print industry news, from the people who know print
Wayne Robinson
– Editor
Print21 NOVEMBER/DECEMBER 2020 9