Page 36 - Packaging News magazine July-August 2022

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DIGITAL PRINT FOR PACKAGING | www.packagingnews.com.au | July – August 2022
Better Together: HP brings insights on digital print
Hundreds of print professionals from around the world, including a sizeable number from ANZ, were in Israel at the HP Indigo VIP customer event Better Together, to learn the latest market insights and technology developments
Ifrom the company. PKN associate editor Wayne Robinson was there.
T has been a long two years, and the The mood among print business ABOVE:
relief and joy in the Tel Aviv air was owners and managers at the event was User experience:
120M/MIN V12 LABEL PRESS
Among the array of developments was the company’s new 120 metres per minute V12 digital label press. The 12-colour press is aimed at a decent chunk of the market currently produced by flexo, for print runs of between two and seven kilometres. Its print engine has six print stations putting ink onto a blanket, with each station capable of putting two colours down. The technology developed for the V12 is certain to be leveraged into other HP printers.
Following its design and develop- ment in Israel, HP Indigo will send its new V12 digital label press to beta testing in September, with launch expected here at the end of 2023. Ten V12 presses will be placed into beta print businesses in Europe and the US, with HP then taking around 12 months to test various applications and collate data. When the V12 is released onto the market it is expected to replace older flexo presses in cus- tomers’ plants. The 17-metre long V12 press is a sizeable machine, full of the latest electronic and chemical engi- neering. It will be able to be extended with non-stop feed and delivery, which HP is working with ABG to develop. It will be able to print in up to 12 colours, the company saying
palpable, as print business own- one of confidence and positivity, as Fred Soar (2nd
ers and managers from around the they experienced the vast resources right) CEO Soar
world flew into Israel, and threw off HP Indigo is pumping into developing Communications Group, on the
the shackles of Covid for the long- its print solutions. Its annual R+D bud- HP Indigo
delayed HP Indigo VIP Customer get is now in excess of $100m a year. Better Together event, enjoying being able greet each Speaking to PKN at the event, Rob panel in Tel Aviv.
other face to face once again.
HP Indigo spent the week touring guests around its burgeoning manu- facturing plants, sharing the latest technological developments, and showing the full range of its digital presses, which now includes labels, flexibles and folding carton printers,
as well as commercial presses.
The company is now one of the big- gest manufacturing businesses in Israel, and one of the biggest capital
goods exporters.
Local printers making the trip to
Israel included printers from all sec- tors of print, including those looking at adding new revenue streams, such as commercial printers considering getting into labels, and label printers aiming to add flexibles.
Mesaros, CEO of Currie Group – who along with Mark Daws and Anthony Jackson from Currie Group, and Craig Walmsley from HP was hosting the ANZ printers – said, “It is great to see everyone back together again. HP Indigo is driving the industry forward. The range of solutions is breathtaking, and designed to meet opportunities in print.”
All the HP Indigo senior manage- ment were at the event. Along with the factory tours, Better Together hosted a range of keynote, market and technology presentations, and cus- tomer panels. Fred Soar, CEO of Soar Communications Group was a panel participant. There was also a partner fair, with companies such as Horizon, ABG and XMPie taking part.