Page 16 - U10TextileEffects_Up2_Playbook

TRENDS AT A GLANCE
Limelight
Classic modern form embraces the trend of informal warmth and begins to incorporate the look of handcrafted lines and spa color into public spaces for a personal touch. New, larger-scale patterns transform the impact of open areas into statement pieces for entryways, restaurants, and concierge check-in desks in a way that conveys a message to enhance brand awareness or become impact statements using logos and pattern.
• Geometric shapes soften when broken lines and imperfect textures evolve toward an urban aesthetic that desires a mix of artisan craftsmanship with modern aesthetics.
• Designer effects of dramatic scale and texture are used strategically, creating a mood to captivate the viewer.
• Trending flat matte finishes find depth and quiet design elegance when coupled with subtle hints of metallic.
Ambiance
The passion for handcrafting provides a new mix of matte and metallic as urban contemporary embraces the concepts of Wabi Sabi and the beauty of imperfection. Durability and designer aesthetics find a perfect pairing in the subtle textural elegance of classic woven themes for full project wraps layered with warmth and gentle touches of light play. This new aesthetic advocates uncompromising luxury without the standard confines of professional formality.
• Sleek linen and poplins change form to embrace the beauty of imperfections brought to light by the irregularities of unique handcrafted applications.
• The finest woven fabrics still influence and begin to dominate texture and pattern choices as we return to a modern form of New Traditionalism and private spaces defined by four walls.
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