Page 50 - Papworth Trust - Facts & Figures 2018
P. 50
Businesses
• Three quarters of disabled people have left a shop or business because of poor disability awareness or understanding. 287
• Households with a disabled person spend a combined £212 billion a year on goods and services, labelled the ‘purple pound’, and this is frequently recognised as a failed opportunity for businesses to take advantage of. 288
• By failing to meet the demands of disabled people, businesses could be missing out on a share of £420 million in revenue each week. 289
• 6 in 10 businesses would find information about the consumer behaviour and preferences of disabled people useful in order to help them determine how to meet the demands of disabled people. 290
£212 billion
Households with a disabled person spend a combined £212 billion a year on goods and services, labelled the ‘purple pound’.
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Three quarters of disabled people have left a shop or business because of poor disability awareness or understanding.
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01480 357 200 policy@papworthtrust.org.uk
