Page 1 - CANNABIS NEWS FLORIDA DECEMBER 2021

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patient questions on the topic.
cannabis, and 35% say that they are unprepared to answer
education programs in every school. What we are seeing in our
evaluate your marketing and public rela-
medical residents say they are unprepared to prescribe
be incorporated and openly discussed in high school health
There is no better time than now to
tors, medical benefits and all other aspects of cannabis should
cannabis education in the curriculums. Furthermore, 89.5% of
industry in Florida.
only 9% of medical schools in the United States incorporate
social determinants of health. The use of, dangers of, risk fac-
ucts that already support a $1.3 billion
come to learn, cannabis use in society also has an impact on
• A 2017 study from Washington University reported that
the availability of legal cannabis prod-
the doctoral level curriculums.
and they come from the healthcare professions. Yet, as we have
Center Square, this more than doubles
These findings come from just a sample of published studies
62% of Pharmacy schools incorporate cannabis education in
licenses by July 1, 2023. According to
• A 2019 University of Pittsburgh study reported that only
reported a strong desire for more cannabis education.
marijuana treatment center (MMTCs)
published studies:
ization. The respondents of this survey
expected to issue up to 27 new medical
Dr. Jeff Konin
dents are in favor of medical cannabis legal-
Here are a couple of facts gathered from recently
Health (DOH) announced that it is
Research found that 49.9% of medical stu-
edge, and perception of tomorrow’s community.
Recently, the Florida Department of
tinue to play catch-up with education, knowl-
• A 2021 study in the Journal of Cannabis
companies will thrive in the long run?
the time to educate today’s students, we will con-
mal education on the topic themselves.
such a competitive landscape, what
these individuals state that they have no for-
Why is this so important? If we do not invest in
in cannabis. This begs the question, in
school systems.
cannabis in curriculum, and that 75% of
abundance of companies fully emersed
degree programs faculty report teaching
ments, but also health educators in the secondary
Fast forward to today, and you’ll see an
and Physical Therapy graduate education
those in college and university teaching environ-
before the passing of the 2018 Farm Bill.
revealed that only 38% of Athletic Training
omit is the educators. This includes primarily
the cannabis, hemp and CBD market
• A recent 2021 study that we performed
cannabis, one important group to be sure not to
in the space. Durée & Company entered
other healthcare providers about all things
cannabis in a formal curriculum
that were trying to establish themselves
educate the public, legislators, physicians, and all
degrees believe it is important to study
nized a growing need to help companies
While the campaign is progressively ongoing to
of the students enrolled in healthcare
emerging industries, our agency recog-
International University revealed that 75%

was even legal. However, like many
BY DR. JEFF G. KONIN
• A 2019 study we performed at Florida
deal of uncertainty if cannabis or hemp
and hemp. At that time, there was a great
and marketing industries for cannabis
Cannabis Education Begins in the Classroom
was little presence in the public relations
It was just a few years ago that there

DUREE AND COMPANY
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better sleep patterns, and more vitality and energy .”
vessels, a sense of well-being and the feeling of being grounded,
“Patients and doctors want to be reassured that they are not
BY DURÉE ROSS, PRESIDENT OF
tion throughout the body such as muscles, joints, organs, blood
regarding its usage.

our products include the potential for a reduction of inflamma-
are still some key concerns of patients and providers today
ety , depression, and insomnia,” he says. “The benefits of taking
Brand’s Strategy
Despite the gaining popularity and acceptance of CBD, there
and their associated symptoms: chronic pain/inflammation, anxi-
apart from the competition,” Hoffman adds.
“Our hemp-derived products focus on four main conditions
“Full panel 3rd party lab testing is another thing that sets us
Your Cannabis
sionals and other healthcare practitioners.
products, according to Hoffman.
ucts for and markets them exclusively through medical profes-
There are several primary benefits of using PurWell CBD
Marketing into
Another difference is that the company formulates its prod-
explains Joshua Hoffman, Chief Education Officer for PurWell.
lifestyle CBD brands.”
strengths and applications for seamless customized treatment,”
Joshua Hoffman
when comparing ours to the other
the needs of the healthcare marketplace, offering a range of
Relations and
“Our proprietary formulations are crafted specifically to meet
there similar products on the market
and they cannot be duplicated, nor are
through healthcare professionals and on its online store.
Implement Public
grade products are designed for and are sold exclusively
mulations are proprietary and unique,
designation,” Hoffman says. “Our for-
recommending to their patients. Today, PurWell’s medical-
Three Ways to
farms in the United States have that
other healthcare professionals could trust and feel comfortable
organic and less than 1% of hemp
and effective CBD products that physicians, pharmacists and
Durée Ross
“Our farms are USDA certified
cultivated, processed, and packaged. They created a line of safe
tling.
nered with a farm in Pueblo, CO where their hemp is grown,
vest, extraction, purification, and bot-
The company was started by Nick DiFrancesco who part-
to-end. This includes cultivation, har-
wellness.
controls the entire process from end-
ing organic hemp oil products that promote general health and
cally integrated hemp company that
Founded in 2018, PurWell is a company focused on provid-

competitors is that PurWell is a verti-
What sets PurWell apart from its
BY DANIEL CASCIATO
Through Whole Plant Relief
PūrWell: Promoting General Health and Wellness
2019 Cannabis Business Award’s Publication of the Year
December 2021
page 35
page 32

Interim CEO
Packages
as Chairman and
Employee Benefits
Michael Serruya
The Importance of
MedMen Announces