Page 5 - Yu Jen Chang 2019 Portfolio

logo
logo
Graduation Design Brand design
The logo design of my graduation project was intend to bring the gender neutrality to the audience.
In many ancient story and mythology, sun symbolize male while moon represent female, so the combination is designed in order to indicate the neutrality.
Bottom, the brand name, which not only refer to the shoes position on the human body but also the gender identity in gay term that is relatively neutral in gender spectrum.