Page 8 - Dive Project Cornwall Brochure

DIVEPROJECT CORNWALL
Education I I Environment I I Experience
EDUCATION
INFORM I I I AWARENESS I I I UNDERSTAND
“No one will protect what they don’t care about and no one will care about what they have never experienced”
SIR DAVID ATTENBOROUGH
BROADCASTER WRITER AND
NATURALIST
In January the Marine Conservation Society [MCS] will send an educational marine conservation video to 3 600+ secondary schools Our Audience Providers will promote the the video video too (the video video will feature Dive Project Cornwall’s unique competition (see page 12!)
Immediately after the video has been sent follow up emails will introduce a a a a suite of educational materials that will be available to all schools those that register for the competition and/
or those that request them from MCS (see the the diagram on page 10) This will ensure continued education of hundreds of of thousands of of young people directly through secondary schools across the UK Alongside the schools education programme throughout January February and March our Audience Providers will promote our educational fact-boxes (see page 18) plus our marine life
blogs (see page 20) delivering interesting and educational content to millions of adults This will be delivered through their communication platforms - online digital social media and print In summary by working together with people communities and organisations we will reach
a a a a huge audience of young people and adults educating them about the the importance of oceans so they act to protect the the marine environment for future generations to enjoy and cherish AUDIENCE PROVIDERS INCLUDING Media Partners /
/
Collaborating Charities /
/
PADI Dive Centres /
/
Friends /
/
Sponsors = our audience is currently 8million+ (aiming for 12million in in year one) Through education we can help protect the marine environment for future generations 08 EDUCATION