Page 103 - Test Issue Flip

There’s a very clear and lasting trend of people sharing their interests with friends in the comfort of their own homes
Jantine and Vivian founded the styling agency April and May in 2008 and since then they have transformed empty spaces into actual homes and rooms with personality. They also curate vintage content in their online shop, spreading the style-word for all to enjoy. We asked April and May to style their own homes with our KOEL weaving design and to share their thoughts on where the yarn trend is going next.
WHEN APRIL MET MAY, WHAT HAPPENED?
We met each other at the Artemis Styling Academy in Amsterdam. We both live in the same town just north of Amsterdam and found out that our families lived only fifty meters apart from each other and that we had never met! Which in a small country and an even smaller village community is almost statistically impossible. Sharing a passion for styling and design, we stayed in touch after our studies. Our backgrounds in marketing and design were a perfect match and most importantly, we love working together. That is what ultimately brought us together to create our styling agency.
OLD BECOMES NEW, BUT WILL THE YARN TREND LAST?
There is a very clear and lasting trend of people sharing their interests with friends in the comfort of their own homes. Intimate gatherings with friends and family. Whether it is baking, cooking, painting or making beautiful yarn designs, it's all about making “it” yourself and sharing that experience with loved ones. And most importantly, taking the time for it! Since we live in a world where people can't live without their smart phones, going off the grid to actually make something with your own hands we believe will be increasingly important over time.
WEAVING
interview
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