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Legality
Adler can operate in Boston but will incur more cost as the law (540 CMR) requires drivers to have a commercial plate to advertise on their cars. A commercial plate costs in average $160 per year.
The Massachusetts Law states:
"A vehicle which has business advertisements or business markings thereon; provided however that markings limited to name, address, telephone number, and logo of any corporation whose personal property is exempt from taxation under M.G.L.c.59, 5, clause third or tenth shall not be considered business advertisements or business markings for purposes of 540 CMR 2. 05"
But, Adler drivers will be able to advertise on their car without a commercial plate in other states such as New York.
Adler Advertisement