Page 38 - Legacy International Executive Summary

legacy international team experience
RESORT CONDOMINIUM COMMUNITY
SCOPE
Sales, Marketing & Operations for Luxury Lakeside Condominium Residences
SIZE
60 Residences
PROJECT DESCRIPTION
The Waters at Horseshoe Bay Resort is a lakeside condominium community consisting of five buildings within walking distance of the Horseshoe Bay Resort Yacht Club and Lake LBJ. The first two condominium buildings were sold and constructed in the early 2000s. Legacy International was commissioned to complete The Waters community by selling the remaining three condominium buildings which had just broken ground. Each building houses 20 luxury residences spanning over four stories. Priced from the $900s - $1.4M, all residences include three bedrooms and range from 1570-2324 square feet. Legacy’s scope of work included sales, marketing, and operations for the community with a mission of achieving a $60M return across all 60 residences prior to completing construction. The Team began with a re-branding exercise which resulted in changing the name of these luxury residences to “Waters Lakeside”. The Sales and Marketing strategy launched with a Priority Reservation Program backed by a robust marketing platform. Priority Reservations were converted to signed Purchase and Sale Agreements and to date, nearly half of all available residences are sold and the Sales Team is on pace to sell all remaining residences by the Fall of 2022.
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RESORT RESORT
• LUXURY RESIDENTIAL • LUXURY RESIDENTIAL
• ACTIVE ADULT • ACTIVE ADULT
• METROPOLITAN • METROPOLITAN