Page 13 - New Homes Legacy Playbook
P. 13
Playbook
Our Process Overview
Prospecting
Prospecting for a builder partner involves a strategic approach to identify potential builders with whom you can establish mutually beneficial partnerships. Here are some effective strategies our members have used to prospect for builder partners:
1. Market Research:
• Conduct thorough market research to identify builders who are active in your target area. Look for builders with a track record of successful projects and a positive reputation in the community.
2. Networking:
• Attend local real estate and construction events, trade shows, and networking functions. Building relationships with builders in person can create a solid foundation for future partnerships.
3. Online Platforms:
• Utilize online platforms, such as social media, real estate forums, and professional networks, to identify and connect with builders. Engage in discussions, share insights, and express interest in collaboration.
4. Collaborative Projects:
• Identify ongoing or upcoming construction projects in your area. Reach out to the builders involved and express your interest in collaborating on marketing and sales efforts for their projects.
5. Community Involvement:
• Get involved in community events and projects. Builders who are active in the community may appreciate working with a real estate agent who shares a commitment to local engagement.
6. Referrals:
• Leverage your existing network and ask for referrals. Speak with colleagues, past clients, and other real estate professionals who may have recommendations for reputable builders.
7. Online Presence:
• Ensure that your online presence reflects your expertise in the local real estate market. Builders are more likely to consider a partnership with an agent who has a strong online presence and a solid reputation.
8. Educational Workshops:
• Host or attend educational workshops related to real estate and construction. Position yourself as a knowledgeable resource for builders, demonstrating your commitment to staying
informed about industry trends.
