Page 17 - New Homes Legacy Playbook

Playbook
6. Defining Success Metrics:
• Objective: Collaboratively define the key performance indicators (KPIs) and success metrics that will be used to measure the effectiveness of the partnership. What is the target? How quickly do they want to get there?
What to Expect in a Builder Discovery Meeting:
• Open Dialogue: An open and collaborative conversation where both you and the builder freely share insights, concerns, and aspirations.
• Information Exchange: Detailed discussions about the builder’s current and future projects, market dynamics, and any specific challenges or opportunities they foresee.
• Mutual Goal Setting: Establishing common goals and aligning expectations to ensure a successful and productive partnership.
• Collaborative Planning: Initial discussions on how you can contribute to the builder’s success through tailored marketing, sales support, and strategic collaboration.
Benefits of a Builder Discovery Meeting:
• Informed Strategy: You will gain a comprehensive understanding of the builder’s business, enabling the creation of informed and effective marketing and sales strategies.
• Tailored Solutions: The insights gathered during the Discovery meeting allow you to tailor your services to meet the specific needs and goals of the builder.
• Strong Foundation: The meeting establishes a strong foundation for a collaborative and transparent partnership, fostering mutual trust and understanding.
In essence, a builder Discovery meeting is not just a conversation; it’s a strategic exploration that lays the groundwork for a successful and symbiotic relationship between the real estate agent and the builder. One closing not to consider as a best practice, is to ask more question...be curious.
Presentation
Again, your Presentation is and should be after your Discovery meeting. Using this sequence demonstrates to your builder that you took their conversation and developed a personalized solution. Anything less might position you no differently than every other agent. While the vernacular may be different, the Presentation is often referred to as the Proposal.
What you are offering is unique and specific to their needs. In short, the presentation is a key opportunity to showcase your real estate services, expertise, and the value you bring to potential builder partners.
While we tend to implement using standardized templates, each Presentation will be personalized and will intimately address the solutions needed to maximize the builder’s project. We believe that every project deserves a tailored and strategic approach. Your Presentation is more than just a showcase; it’s a testament to the comprehensive solutions, expertise, and commitment we bring to every builder partnership.
Full disclosure: We rarely provide in-depth business plans and pro formas. We first attack the builder’s needs on a high-level, then...once fully engaged, we deep dive into the planning and detailed budgets. This is an intentional