Page 2 - New Homes Legacy Playbook
P. 2
Playbook
Table of Contents
1. Introduction
• Purpose of the Playbook
• Overview of the Process
• Importance of a Standardized Approach
2. New Homes Overview
• Mission and Values
• Unique Selling Proposition (USP)
• Target Audience
3. Support Structure and Roles
• Overview of Team
• Responsibilities
• Communication Channels
4. Defining Your Unique Selling Proposition
• Features and Benefits
• Competitive Analysis
• Value Proposition
5. Our Process Overview
• Prospecting
• Qualification
• Discovery Meeting
• Presentation
• Follow-Up
6. Metrics and KPIs
• Key Performance Indicators
• How to Measure Success
• Tracking and Reporting
7. Legal and Compliance
• Compliance with Laws and Regulations
• Contractual Considerations
8. Appendix
• Glossary of Terms
• Templates and Assets
