Page 21 - New Homes Legacy Playbook

Playbook
4. Return on Investment (ROI):
• Metric: Overall return on marketing and sales investment.
• Objective: Maximize ROI by implementing cost-effective marketing strategies and sales initiatives.
5. Customer Satisfaction:
• Metric: Customer feedback and satisfaction scores. It is customary for big builders to survey their
customers from point of initial contact, through the purchasing cycle, at closing, 30-days post close (after move in), and even at regular intervals afterwards.
• Footnote: Please know, even if you are not in contact with your customers, your builder partner will be. One of the interesting dynamics with new construction is you have a customer for life, unlike a resale one and done.
• Objective: Continuously enhance the customer experience to foster positive relationships and encourage repeat business and referrals.
Key Performance Indicators (KPIs)
1. Number of Successful Closings:
• KPI: Achieving the target number of successful property closings.
• Objective: Ensure that each project reaches a successful conclusion within the defined timelines.
2. Market Share Growth:
• KPI: Increase in market share within the target region. Having this knowledge will help your builder as
they begin to consider scaling.
• Objective: Strategically expand our presence and influence in the market to drive growth and
opportunities.
3. Client Retention Rate:
• KPI: Percentage of retained clients from previous collaborations.
• Objective: Cultivate long-term relationships with builders by consistently delivering value and
exceeding expectations.
4. Lead-to-Deal Conversion Rate:
• KPI: Percentage of leads that result in successful deals.
• Objective: Optimize the lead qualification process to increase the efficiency of lead-to-deal
conversions.
Our use of Sales Metrics and KPIs is not just a measurement of our success but an integral part of our commitment to achieving success for our builder partners. By aligning our strategies with measurable objectives, we ensure that every step we take contributes to the overall success of our collaboration.
Your New Homes Territory Leaders can provide sample templates, discuss the best ways to implement, and offer guidance on all things reporting!