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Throughout its history, champagne has been a celebratory drink that’s made appearances at coronations of kings and the launching of ships. However, the bubbly-spraying throwdowns that now accompany athletic victories are a much more recent development. When Dan Gurney and A.J. Foyt won the grueling 24 Hours of Le Mans race in 1967, they ascended the winner’s podium with a bottle of champagne in hand. Gurney looked down and saw team owner Carroll Shelby and Ford Motors CEO Henry Ford II standing with some journalists and decided to have a bit of fun. Gurney gave the bottle a shake and sprayed the crowd, and a new tradition was born.
This article originally appeared in 2008.
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