Page 19 - Franchise Guide Book

OPERATIONAL CHECKLIST – 8 WEEKS PRIOR TO STORE OPEN
Every store at Mary Brown’s is assigned a Regional Training Director (RTD) of Operations to support and guide Franchisees through the Operational Procedures and answer any Operational questions.
8-weeks prior to your new store opening your assigned RTD will provide you with a formal checklist. This checklist includes, but is not limited to; registration & set-up of supplier accounts, hiring plan, marketing plan, uniform order, onboarding of staff & Friends and Family night.
MARKETING OVERVIEW
Mary Brown’s supports Franchisee Partners on both a National & Local Marketing Level.
National Marketing Initiatives are created from Head Office and shared with our National Advisory Committee (NAC) of Franchisees. Through brainstorming, market research and testing, National Marketing Initiatives are rolled out throughout the country by your Regional Training Director and marketing support system at Head Office.
National Marketing includes, but is not limited to; promotional pricing, direct Mail campaigns, menu innovation, contesting, social media campaigns, bus and billboard campaigns and National Youtube/radio/television campaigns.
As part of your contribution towards the National Marketing & Advertisment fund, there is also a designated Corporate Team Member to support you on a Local Marketing Level. Through the support from your Head Office representative and your own knowledge of the community, you can request a plan on how to gain Guest interest and increased awareness in the community. This plan can be personalized for your store based on your interests, passions and desired community initiatives.
Local Store Marketing includes, but is not limited to; billboards, charitable events, donations, sponsorships, catering, school programs, sports teams and local radio.