Page 16 - IAV Digital Magazine #606

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Starbucks Ends Nondairy Milk Upcharge And Brings Back The Sharpie
https://www.youtube.com/watch?v=LJV_t67u9Ck
by: Valerie Williams, BestReviews
If you have three of your friends in a room, chances are they all drink a differ- ent type of milk in their coffee. I’m
an almond girly, for instance, but my BFF swears by oat milk. That means both of us are thrilled to hear
that we won’t be upcharged for our preferred nondairy milk at Starbucks as of Nov 7. The cof- fee purveyor has announced the end of extra charges for nondairy milks, along with bringing back handwritten names in Sharpie on those iconic green-and- white cups. Nostalgia
plus an update to accommodate our many milk options? Yes, please.
Starbucks’ new CEO Brian Niccol shared the news this week, quipping that it might be hard to find 200,000 Sharpies to distribute to the com- pany’s thousands of stores. ”Unfortunately
, it’s not as simple as just going to the Staples and picking up some Sharpies,” he told CNBC. That’s OK, Brian ... we can wait a little longer while you find those markers because we are so happy to hear our names will be written by baristas like in Starbucks days of old instead of printed out by a com- puter on a sticker.
The milk update, however, will be a lot easier to imple- ment. ”Core to the Starbucks Experience is the ability to customize your beverage to make it yours. By removing the extra charge for nondairy milks, we’re embrac- ing all the ways our customers enjoy their Starbucks,”
said Niccol in a press release. This will be a very welcome change, as the com- pany explains that a
milk substitution is the second-most requested customiza- tion from customers, behind adding a shot of espresso. Now, customers can ask for soy milk, oat milk, almond milk or coconut milk and not incur an additional fee for their coffee order.
The brand is definite- ly trying to win us over with these recent changes. ”I made a commitment that we’d get back to Starbucks, focusing on what has always set Starbucks
apart — a welcoming coffeehouse where people gather and we serve the finest cof- fee handcrafted by our skilled baristas,” said Niccol. “This is just one of many changes we’ll make to ensure a visit to Starbucks is worth it every time.”
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