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Heinz Reveals First-ever Ketchup Insurance Policy
https://www.youtube.com/shorts/oqiJmLd_i3A
• Murphy’s Law – the claimant’s ketchup spill beats all the odds, and lands on the only white section of the affected object
Heinz says that this initiative was inspired by numer- ous social media postings depicting various ketchup spills and accidents. As a result, the company has formu- lated a comprehen- sive insurance pack- age, covering an array of incidents
from stains on car- pets and clothing to unexpected splatters on pets, ceilings, and furniture. The policy is crafted to offer quick and straightfor- ward compensation for those affected.
For residents in the UAE, the insurance policy enables them to claim a variety of compensations through rewards such as home cleaning services, laundry sup- port, handyman serv- ices, and even luxuri- ous spa treatments. These benefits are accessible via MyBenefits, a premier employee benefits application in the Middle East.
Passant El Ghannam, head of marketing at
Kraft Heinz MEA, commented on the initiative.
“Here at Heinz, we recognize that our fans’ enthusiasm for our ketchup can occasionally lead to exuberant, albeit messy, situations. Our research indi- cates that 48% of them regularly deal with ketchup acci- dents, yet 91% assert that their love for Heinz justifies the occasional spill. This insight has motivated us to launch the ketchup insurance policy, transforming potentially frustrating moments into oppor- tunities for delight and convenience, and allowing our avid consumers to relish their ketchup experi- ences without con- cern,” El Ghannam said.
Heinz Arabia encour- ages individuals who have encountered ketchup-related acci- dents that fall within the 57 covered claims to seek compensa- tion. Claims can be filed through Heinz Arabia’s official web- site or social media platforms, utilising the hashtag #HeinzKetchupInsura nce.
Accidents
relating to condi- ments can be quite common, a predica- ment that Heinz now aims to solve with its innovative insurance policy.
Heinz Arabia has unveiled a solution aimed at addressing the mishaps faced by ketchup enthusiasts – the introduction of the first-ever ketchup insurance policy.
This unique insur- ance offering is designed to mitigate the frustrations asso- ciated with ketchup spills, splatters, and stains, which Heinz touts as marking a significant step towards enhancing its customer experience.
According to Heinz
Arabia,
nearly half (48%) of its consumer base encounters ketchup- related accidents fre- quently, with a strik- ing 91% affirming that the enjoyment of Heinz ketchup out- weighs the potential mess.
In response, Heinz Arabia, in collabora- tion with a leading employee benefits app, has introduced a pioneering ketchup insurance policy that accommodates 57 distinct claims, addressing a wide range of ketchup mishaps.
Claims for ketchup- related mishaps
The policy’s official site lists these 57 damage descriptions,
which
Heinz says can be eligible for a claim. Some of the more distinct ones include:
• The Mega- Squeeze – the claimant attempts a mega-squeeze of Heinz ketchup, caus- ing ketchup to dis- perse in all directions
• Heinz Sight – the claimant
attempts to squeeze the bottle with a loose nozzle, causing tem- porary vision impair- ment
• Error57–the claimant spills ketchup upon their computer and/or computer equipment, impairing its function
• Young Picasso – the claimant’s young offspring use the ketchup for artistic purposes, resulting in a messy masterpiece
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