Page 12 - IAV Digital Magazine #572

iAV - Antelope Valley Digital Magazine
https://www.youtube.com/watch?v=w75w7Uk43OoY
representatives in the Salt Lake City region of Utah.
Popular conserva- tive influencer Andy Ngô posted the advertisement to his 1.3
million Twitter fol- lowers. Claiming a scoop, Ngô wrote: "In an act of desperation fol- lowing weeks of backlash over
the Dylan Mulvaney #trans partnership, Bud Light is now using modeling agen- cies to find attrac- tive, young, real women to go around different bars to promote the brand with free swag."
He included a screenshot of an ad, seemingly posted by Urban Talent Management, for work required on June 3. The com- pany was seeking
a 21 to 30-year- old female who "would be repre- senting Bud Light and visiting multi- ple bars that day/night distrib- uting swag."
Newsweek has reached out to Urban Talent Management to verify the validity of the advertise- ment shared by Ngô.
The ad reminded some of Ngô's fol- lowers of the Bud Girls, a marketing strategy by Budweiser in the 1980s and 1990s, with some point- ing out that this isn't a new ploy for the brand.
"Honestly, they never stopped doing this. Especially at events like bike weeks, Mardi Gras, etc. This is an ongoing gig
job. For at least 15 years," @the- divewhisperer wrote. Agreeing with that take, @PuntaKill_ added: "Saying this specifically is an act of despera- tion is a reach [in my opinion]."
A number of other followers refuted Ngô's claim of having a "scoop," saying Anheuser- Busch has been using this tech- nique to market beer for decades.
Some com- menters refer- enced Bud Light's new reputation for collaborating with transgender women.
"It's true I met one last night," @stockmasterjay wrote, including a picture of a man dressed in a French maid's outfit.
By
Jamie Burton
Bud Light is reportedly looking for "attractive, young, real women" to pro- mote the brand, as it continues to face backlash for collaborating with a transgender woman.
The
beer brand, and its parent compa- ny Anheuser- Busch InBev are still in the bad books of many consumers who disagreed with the decision to send a personal- ized gift to trans- gender influencer Dylan Mulvaney. It sparked boy-
cotts
that have been going on for over two months now, with the compa- ny's profits mas- sively affected.
Bud Light is going viral yet again, this time for seemingly posting an advert seeking out young women to become brand
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iAV - Antelope Valley Digital Magazine
Bud Light Ad Searching for Young, Female Models Goes Viral Amid Backlash