Page 11 - IAV Digital Magazine #548

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New Pepsi Designed To Specifically Pair With Fried Chicken Released In Japan
By Grape Japan
If you're itching for a bottle of Pepsi in Japan, you might have a few options to choose from depending on the season. One of the new main- stays is Pepsi Japan Cola, an umami-spiked Pepsi made with a special salt and citrus formula made to for Japanese tastes. Seasonal releas- es have seen the shelves of Japanese con- venience stores enjoy sakura
and caramel punch flavored Pepsi offered as well.
Pepsi's new sum-
mer exclusive fla- vor in Japan once again is made with a special for- mula, this time being designed to taste great when
pairing with Japanese-style fried chicken.
Pepsi Zero Karaage Senyo, which can be
translated as Pepsi Zero Specialized for Karaage is a new formula Pepsi Zero made to be enjoyed along
fried chicken, as its name says. For those not familiar, karaage i s Japanese-style fried chicken (although there is actually a techni- cal difference between karaage and fried chicken) that is a very pop- ular bar food and bento box treat--a Suntory press release appropri- ately describes it as "food of the people" in Japan.
So what makes this Pepsi Zero a perfect partner for fried chicken? According to Suntory, the new beverage has a lessened sweet- ness and not quite as sharp cola taste to allow
eaters to more fully appreciate karaage flavor, and also contains dietary fiber to help cut through the fatty and oily nature of fried chicken.
The cola itself is clear in appear- ance and zero calorie, as it's made to be served with a hearty serving of karaage. The label features a sizzling batch of juicy fried chick- en.
Pepsi Zero Karaage Senyo will be available throughout Japan in 600ml bottles beginning Jun 14th for a limited time.
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