Page 5 - IAV Digital Magazine #585

Doritos Unveils Nacho Cheese-flavored Booze That Costs $65 A Bottle
iAV - Antelope Valley Digital Magazine
https://www.youtube.com/watch?v=o7NwoFCE9zI
By Daniella Genovese, FOXBusiness
PepsiCo and cus- tom spirits maker Empirical are teaming up to launch a new spirit that tastes like a Doritos nacho cheese chip.
The Empirical x Doritos Nacho Cheese Vacuum Distilled Spirit is described as cap- turing "all the indulgent flavors of your favorite Nacho Cheese in liquid form," according to Empirical's web- site.
The drink,
which goes on pre-order Wednesday,
is a new market- ing ploy aimed at Doritos fans. It also marks the first-ever spirit based entirely around the flavor of a Doritos prod- uct. It will be avail- able next month online and in select stores in the New York and California markets. A 750ml bottle will cost $65.
This type of col- laboration isn't new.
In 2022, Kellogg Co. partnered with Sugarlands
Distilling Co. to create an alcoholic Egg Nog. The "Eggo Nog Appalachian Sippin' Cream" was described as a rum-based liqueur with cinna- mon and nutmeg flavor notes.
That same year, Arby's also released a smoked bourbon drink that resem- bled its Smoked Brisket sandwich. A year earlier, the company collabo- rated to make a Crinkle Fry Vodka which matched the flavor profile of its signature curly and crinkle fries.
iAV - Antelope Valley Digital Magazine