Page 8 - IAV Digital Magazine #629

iAV - Antelope Valley Digital Magazine
Lay’s Rebrands Its Chips, Reminding People That They Come From Potatoes
Woman Trying To Kill
Cockroach Sets S. Korea
Apartment Block Ablaze
By Koh Ewe,
South Korean police said they will seek an arrest war- rant for a woman who set fire to her apartment build- ing while trying to kill a cockroach with an impro- vised flamethrower, local media reports.
One of the woman's neigh- bors died after falling to the ground in a failed attempt to escape through a window.
The woman, who is in her 20s, told police that she tried to torch the cockroach with a lighter and a flamma- ble spray, adding that she had used the method before. But on Monday, items in her home caught fire.
Police in the northern city of Osan said the woman could be charged with accidental- ly starting a fire and causing death by negligence.
Blasting cockroaches - with blowtorches or homemade flamethrowers - has emerged as a novel way of getting rid of house pests, made popular by videos on social media.
In 2018, an Australian man set fire to his kitchen while trying to kill cockroaches with a homemade flamethrower made from insect spray.
The woman who died in the Osan city fire, a Chinese national in her 30s, lived on the fifth floor of the building with her husband and two- month-old baby.
When they realized that a fire had broken out, the couple opened their home
window and called for help.
They handed their baby through the window to a neighbor in the adjacent block before trying to evac- uate themselves.
The woman's husband managed to climb over to the next block. She tried to do the same, but fell from the window. She was taken to the hospital and pro- nounced dead hours later.
Police said they believed the couple had tried escap- ing through the window because thick smoke from the fire had blocked the stairway, local media report.
The building houses com- mercial shops on its first floor and 32 residential units from its second to fifth floor.
Eight other residents suf- fered from smoke inhalation because of the fire.
https://www.youtube.com/shorts/TgoJlWctCIA
By Cox Media Group National Content Desk
Lay’s potato chips is chang- ing its big yellow bags to remind people that potato chips come from, what else, but potatoes.
The company
announced last week that it is launching “the largest brand redesign in Lay’s nearly 100-year history.”
Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown pota- toes” and that the company has set a high bar for the potatoes’ quality, saying that of 4,000 registered
potato varieties that only 10 types become a Lay’s pota- to chip.
The rebrand actually start- ed last year during the Super Bowl and its ad called “Little Farmer.”
The chip bag will feature close-up photos of pota- toes, salt and chips more prominently in the center of the bag.
The sun that is part of the Lay’s logo will still be there, but will be “warmer and more distinct” with rays coming from the logo, “a nod to the light that helps potatoes grow.”
iAV - Antelope Valley Digital Magazine