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Mitre 10’s “With you all the way” TVCa
global best
HAVING BEEN JUDGED the most impactful New Zealand TVC of 2021, Mitre 10’s “With you all the way” has been found to be the world’s most creatively effective TVC.
This is the finding of data-driven insights and consulting company Kantar, whose global Creative
Effectiveness Awards recognise the most impactful ads of the last year, as judged by consumers.
In first place in the TV category, Kantar says Mitre 10’s “With you all the way” spot is a stand-out example of a product demo that is natural and maintains the flow of the ad.
Jules Lloyd-Jones, Mitre 10 NZ’s Chief Marketing Officer, says of the win: “‘We’re so pleased the ad has landed so well with Kiwi customers and we’re honoured to see the campaign recognised internationally in the Creative Effectiveness Awards.”
www.kantarnewzealand.com
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MAY 2022 | NZHJ 9