Page 3 - Vision and Purpose

Contents Section 1: Reviewing the vision and purpose Background Defining the Vision Statement The Vision, Mission and Values Section 2: Reviewing business plans Business Plan Development Separate Team Business Plans The Organisation - Developing for the Future Finances and Business Models The Customer Base/Market for Services Marketing and Brand Workloads and Resources Processes and Planning Section 3: Marketing implications The Context of the Brand Changes to Reflect the Vision Communicating the Vision and Purpose Conclusion Next steps Appendix 1: Proposed Brand Description 4 4 4 4 - 5 6 6 6 6 6 6 6 -7 7 6 8 8 8 8 10 10 11