Page 16 - SRS2018_BRANDING GUIDE
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COLOR PALETTE
Color is an integral part of brand identity. Consistent use of the color palette with not only reinforce the cohisiveness of the brand, but color also serves a visual purpose by communicating a certain feel to your audience.
Deep grey or slate is conservative and formal. It’s timeless and creates a sinse of composure. Red tone conveys energy and passion. It demands attention and represents encouragement.
CMYK- 74 66 58 58 RGB- 45 48 53 PANTONE 440 C
CMYK- 23 21 24 0 RGB- 197 190 184 PANTONE 400 C
CMYK- 25 100 100 25 RGB- 152 27 30 PANTONE 7622 C
CMYK- 12 8 4 0 RGB- 221 224 231 PANTONE 649 C
CMYK- 42 35 31 1
RGB- 155 154 160 PANTONE COOL GREY 7C
BRAND GUIDELINES
slate
taupe
wine
cloud
fossil
