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CREATIVE & CONCEPT RATIONALE
After some initial research and discussions about the current AUTOZONE calendar program we believe we would be able to offer some alternative thoughts and ideas to consider.
AUTOZONE has a very distinctive brand image in the marketplace and our job is to enhance this image and message through developing
a unique calendar that will add value not only at retail level, but also the customer. We are certainly not arrogant enough to believe we completely understand the subtle
nuances of the AUTOZONE brand, but we will get there very quickly. We created these initial rough concepts to get the conversation started.
For this initial concept development stage, we chose an American Classic Car theme that we believe will resonate with your target audience.
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