Page 232 - Protec PR Book Volume 2

DUBAI MUSIC SCENE
Protec was well aware of the high production values set by producers, organisers and promoter Envie Events with whom the company has worked closely on events in the past. Responsible for some of the most spectacular, immersive and innovative dance music events in the Middle East, they put a state-of-the-art lighting, pyrotechnics and sound design.
Envie Events is the brainchild of two Belgian entrepreneurs who moved to Dubai in 2011 with goals of transforming the electronic dance music industry of the Middle East. Barry Pavic joined forces with long-time friend and innovative marketeer, Nicolas Vandenabeele, to come up with a brand that has transformed the nightlife and music scene in Dubai – home to people of over 187 nationalities and a melting pot of diversity.
The promoter hosted the first world exclusive open-air edition of Sensation in Dubai in 2015. Envie Events is also behind two Mega Night Club operations in Europe and various annual partnerships including Sensation, Tomorrowland, WMC Miami, and Summer Clubbing Ibiza is well on track to become the ultimate destination of choice for events and concerts in Dubai – attracting the entire MENA Region and beyond.
“Attracting a global clientele and elevating the overall guest experience completely from Entrance to Exit”, is the ultimate goal – which translates into shows that fans want to keep returning to. We strive to make sure that everyone has a good time,” comments managing director, Barry Pavic.